Choosing the Right Theme for Your Event

When planning and organising an event, one of the first things to consider is the theme of the event. This will largely be dependent on what the event is for and will be the overarching idea or concept that will drive the entire event.

A themed event doesn’t just have to be a private event or party, there are plenty of themes that are applicable to corporate, brand and product events and functions. Having a theme for an otherwise plain event will engage the attendees, inspire the guests and make the entire function just that little bit more exciting.

When trying to decide on your event theme, take some time to brainstorm around the event and the brand behind it. Even in the case of a private event, what message do you want to represent? The theme that you choose should be in line with the brand, the host, and the events main purpose.

Choose a theme for your event that will be well received by your target audience. The main goal for your event should be to have the attendees enjoy themselves on the big day. Have a look at your target audience and what they might expect from this event, and plan accordingly. If children will be in attendance, make it family friendly. Or if the event is to showcase your work to potential clients, keep it professional.

Take a look at your venue and ensure it aligns with your chosen themes. Be well organised, realistic and consistent with your venue choice and the theme, just as an event organizing company would. Ask yourself, does the theme suit the venue? Is the venue being used to its full potential with your chosen theme?

Once you’ve chosen the theme, it’s important to stick with it! As soon as you’ve announced the theme of your event, do not backtrack and change your mind – it diminishes the validity and importance of the theme to the event. Be sure the event is entirely consistent with the theme, down to the entertainment, food and beverages, and complimentary gifts.