What is Event Branding?

What makes an event stand out against others? What is it, that will drive guests to label it as a “must attend”?

Sometimes it’s exclusivity, sometimes it’s a celebrity appearance or a guest speaker, sometimes it’s the entertainment. More often than not, it’s when a company has done a good job at branding the event.

Event Branding is creating a collection of images and elements that are sourced around the event itself. The events industry is a competitive one, and in order to host a successful event the marketing around the event needs to be spot on for the target audience. This is exactly what event branding is – it’s creating a brand or image around the event that will sell to the target guests.

Often creating this brand will takes months to organise and be noticed. It needs to be thoroughly promoted through social media sources and an Event Management Australia team. But first, the image needs to be strategized and planned out. There are a number of elements to creating a successful Event Branding strategy, including:

Consistent use of your logo. The logo for your event should be the basis of your brand. Sure, your event is more than this token image but consistently using it will make it the image that represents your brand, and your event. We recommend using your logo on posters, balloons, projections at the event and stickers that are given out to guests.

Customise elements of the event with your logo. When planning your event, you’re likely to decide on catering food, beverages, and goods. Tailor these elements by adding your logo to them. Any packaged snacks? Stick your logo on them. Cocktails on arrival? Have the glasses printed with your logo on the front. Napkins? Customise them to have your logo on one side.

Use the power of Social Media. In 2019, it’s important that social media is a large part of your event and its branding. If you haven’t already, create social media business profiles for the brand of your event. Track likes, shares, retweets and create your own hashtag that can be used by the guests. Encourage attendees to get around your social media to create your event brand and promote the function.